Was approached by a client to assist in designing a logo for GK Insurance who was undergoing rebranding in earl 2016.  Upon accepting the project, prototyping began with research into the GraceKennedy group of companies.  After research was done and a understanding of the company’s brand language garnered experimental/discovery drafts were created.  Once one was narrowed down, refinement began before the final delivery was given.  Ultimately, that design won and would go to be the main logo for GK Insurance from 2016 to 2022.